#219: "For Love or Money" - Australian Consumer's Loyalty Perspectives For 2022

<p>In this episode, <a href="https://www.linkedin.com/in/adamposner/" target="_blank">Adam Posner</a>, joins us to talk about his hugely popular "<a href="https://thepointofloyalty.com.au/soon-to-be-released-the-10th-australian-edition-of-for-love-or-money-2022-australia-%ef%bf%bc/" target="_blank"><strong>For Love or Money™ Australia</strong></a>" research report and insights for 2022.</p> <p>Adam explains key insights from his research and discusses what compels consumers to join a loyalty programme and the "3 Bs" of loyalty: behaviour, belief and belonging. We also talked about generational differences in loyalty preferences, rewards and even currency types.</p> <p>Whether you are working in loyalty marketing in Australia or elsewhere, these consumer insights offer invaluable ideas to reflect on.</p> <p><strong>Show Notes:</strong></p> <p><a href=""><strong>1) </strong></a><a href="https://www.linkedin.com/in/adamposner/" target="_blank"><strong>Adam Posner, CEO and Founder, The Point of Loyalty</strong></a></p> <p><strong>2) </strong><a href="https://thepointofloyalty.com.au/soon-to-be-released-the-10th-australian-edition-of-for-love-or-money-2022-australia-%ef%bf%bc/" target="_blank"><strong>For Love or Money™ 2022 Australia</strong></a><a href="https://thepointofloyalty.com.au/soon-to-be-released-the-10th-australian-edition-of-for-love-or-money-2022-australia-%ef%bf%bc/" target="_blank"><strong>&nbsp;</strong></a></p> <p><strong>3) </strong><a href="https://thepointofloyalty.com.au/" target="_blank"><strong>The Point of Loyalty</strong></a><strong> website</strong></p>