#218: Anantara, Avani, Kempinski - Leveraging the GHA "Discovery" Program To Drive Customer Loyalty for Independent Hotel Brands

<p>The<a href="https://www.globalhotelalliance.com/" target="_blank"> <strong>Global Hotel Alliance</strong></a><strong> </strong>(GHA) is the world's largest alliance of independent hotel brands, supporting 35 hotel brands with more than 500 hotels across 85 countries, each leveraging the <a href="https://www.ghadiscovery.com/our-programme" target="_blank"><strong>DISCOVERY</strong> </a>guest recognition programme to drive loyalty with guests.&nbsp;</p> <p>This alliance allows small and independent hotels compete with global hospitality brands, while still operating independently and giving consumers the opportunity to earn rewards across their many brands.</p> <p>In this episode of <strong>"Let's Talk Loyalty"</strong>, we are joined by <a href="https://www.linkedin.com/in/kristi-gole-7687893/" target="_blank"><strong>Kristi Gole</strong></a>, VP, Head of Product at Global Hotel Alliance to hear how this model works and benefits both the brands and consumer members.&nbsp;</p> <p>Learn how GHA evolved just prior to the global pandemic, and how they responded to the pandemic with "Live Local" offers as well as finding more ways to reward travellers.&nbsp;</p> <p><br></p> <p><strong>Show Notes:</strong></p> <p><strong>1) </strong><a href="https://www.linkedin.com/in/kristi-gole-7687893/" target="_blank"><strong>Kristi Gole</strong></a><strong>, VP, Head of Product at Global Hotel Alliance</strong></p> <p><strong>2) GHA's </strong><a href="https://www.ghadiscovery.com/our-programme" target="_blank"><strong>DISCOVERY </strong></a><strong>guest recognition programme</strong></p>