217: Melina Palmer—Why Don’t People Do What They Say

<p style="text-align: center;"><span style= "font-size: 14pt;"><strong>Learn why it's not what you think, it's what your brain does</strong></span></p> <p>I bet you have often wondered why you hear people say one thing and then do the opposite. Or, perhaps you know you should do one thing but then find yourself going in another direction. To find answers, behavioral economists study why people are so predictably irrational, which by the way, includes each of us. In this podcast, I speak with a behavioral economist whom you are going to love listening to, Melina Palmer. Afterward, you won't think of your brain the same way!<img class="mce-hs-more" style= "height: 20px !important;" src= "data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" data-mce-placeholder="" /></p> <p><img style= "width: 125px; float: left; margin: 7px 18px 0px 0px;" src= "https://f.hubspotusercontent10.net/hubfs/398462/Melina%20Palmer.jpg" alt="Melina Palmer" width="125" /><span style= "font-size: 20px;"><strong>What is behavioral economics? Why does it matter to you?</strong></span></p> <p>Melina Palmer, host of <a href= "https://thebrainybusiness.com/podcast/" target="_blank" rel= "noopener">The Brainy Business Podcast</a>, has dedicated her career to seeking answers to these questions for herself and her clients. In these uncertain times, it's more important than ever to make sure your message is properly communicating with the brain of your customer. Small things make a big difference. In one study, states Melina's website, changing a single word in an ad resulted in a 38% increase in sales. Worth paying attention to!</p> <p style="font-size: 20px;"><strong><span style= "background-color: transparent;">Want to understand why we do what we do? Key takeaways from our interview:</span></strong></p> <ul> <li>What we have learned as we study the human brain.</li> <li>How we make decisions with the subconscious leading the way and overriding the conscious mind.</li> <li>Why framing, anchoring and adjusting are so impo