217: How to Work Less and Earn More Using the 80/20 Rule with Perry Marshall

<p>Every day, our lives are consumed by things that simply don’t amount to much. In fact, most of your successes will come from a very small percentage of your activities. That’s the basic concept of the 80/20 rule, and today’s guest is one of the world’s foremost experts on using the 80/20 rule in business! Today’s guest is&nbsp;<strong>Perry Marshall</strong>, author of&nbsp;<a href="https://www.amazon.com/gp/product/1599185059/ref=as_li_tl?ie=UTF8&amp;camp=1789&amp;creative=9325&amp;creativeASIN=1599185059&amp;linkCode=as2&amp;tag=biggerpocke0a-20&amp;linkId=9b6b15870209fcf048cb010306845f51" target="_blank"><em>80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More</em></a>E, and on today’s fascinating show, Perry dives into how to use this principle to work less and achieve more. And don’t miss the fascinating discussion on how to make $10,000 an hour; if you’ve never heard this concept before, it’s about to blow your mind (and business) into the stratosphere!</p><p>In This Episode We Cover:</p><ul><li>Perry’s background and how he got into&nbsp;<strong>marketing</strong></li><li>How he stumbled upon the&nbsp;<strong>80/20 principle</strong></li><li>Why it’s alright to let go of&nbsp;<strong>tenants</strong>&nbsp;causing you issues</li><li>The 80/20&nbsp;<strong>inside</strong>&nbsp;the 80/20</li><li>How this affects investors with&nbsp;<strong>rental properties</strong></li><li>What we can learn from the “principle of the&nbsp;<strong>2700 espresso machine</strong>“</li><li>The most important thing in&nbsp;<strong>direct mail marketing</strong></li><li>The 5 qualifiers you should know when&nbsp;<strong>selling</strong></li><li>What to consider about the concept of&nbsp;<strong>retargeting</strong></li><li>How to handle a&nbsp;bad&nbsp;<strong>response rate</strong></li><li>A tip to help you make&nbsp;<strong>$10,000 an hour</strong></li><li>Why you should&nbsp;<strong>say no</strong>&nbsp;to a lot more things</li><li>How to&nbsp;<strong>differentiate&nbsp;</strong>the $10 an