214. The WOW Experience: Doing What Others Won’t w/ Corey Shelton

<p>The amount of technology we have at our fingertips is vast and wide.</p> <p>It’s also underutilized in enhancing the customer experience. </p> <p>Today’s guest, Corey Shelton, helps us understand how we should be utilizing the technology we have to improve our customer experience from a digital perspective to gather data that can be utilized into actionable insights and from a direct human perspective.</p> <p>Hear our conversation with Corey Shelton, SVP of Marketing at Atlantic Coast Mortgage:</p> <ul><li>How brand and customer experience are intertwined </li> <li>How to properly blend tech and humans to improve the customer experience </li> <li>When to utilize technology to help scale our customer experience </li> <li>Why it is more valuable to know what our customers do not want from us</li> </ul> <p>More information about Corey Shelton and today’s topics:</p> <ul><li>LinkedIn Profile: <a href="https://www.linkedin.com/in/thecoreyshelton/">https://www.linkedin.com/in/thecoreyshelton/</a> </li> <li>Company Website: <a href="https://www.atlanticcoastmortgage.com/">https://www.atlanticcoastmortgage.com/</a> </li> <li>Other Relevant Links: <a href="https://www.linkedin.com/in/salesboomerang/">Alex Kutsishin at Sales Boomerang</a>; <a href="https://www.linkedin.com/in/davesavage/">Dave Savage at Mortgage Coach</a></li> </ul> <p>Subscribe, listen, and rate/review the Customer Experience Podcast on <a href="https://itunes.apple.com/us/podcast/the-customer-experience-podcast/id1453581989">Apple Podcasts</a>, <a href="https://open.spotify.com/show/6dv6SvwyqOI02pjzJ8srQq">Spotify</a>, <a href="https://music.amazon.com/podcasts/64ed18db-4e35-401e-b6f1-fbeb3929c536/the-customer-experience-podcast">Amazon</a>, or <a href="https://podcasts.google.com/?feed=aHR0cHM6Ly9jdXN0b21lcmV4cGVyaWVuY2Vwb2RjYXN0LmxpYnN5bi5jb20vcnNz&amp;hl=en">Google Podcasts</a>, and find more episodes on our blog.</p>