#214: ENOC's Successful Loyalty Program in the UAE (Short Summary Show)

<p>In today's short summary show, <strong>"Let's Talk Loyalty" </strong>looks back on an interview with <a href="https://www.linkedin.com/in/suryaveer-singh-8748386/" target="_blank">Suri Singh</a>, Head of Loyalty for Emirates National Oil Company (ENOC) about their digital-only loyalty program that works across their convenience stores, car washes, food and beverage brands, and even their car registration business.</p> <p>We talked about how ENOC has managed to connect with it's customers given the unique consumer culture in the UAE, and how their loyalty programme has created compelling opportunities for cross-selling across brands, with the power of the customer data they collect.</p> <p>If you work in loyalty marketing, particularly in retail, and particularly if your brand is thinking of starting a loyalty program, then this episode is definitely a must listen.</p> <p><br></p> <p><strong>Show Notes:</strong></p> <p><strong>1) </strong><a href="https://letstalkloyalty.com/78/" target="_blank"><strong>Episode #78: Yes Rewards from ENOC - Fuel, Food &amp; Convenience Loyalty in UAE</strong></a></p> <p><strong>2) </strong><a href="https://www.linkedin.com/in/suryaveer-singh-8748386/" target="_blank"><strong>Sury Singh</strong></a><strong>, Head of Loyalty from Emirates National Oil Company (ENOC)&nbsp;</strong></p>