#214 – David Saltzman Explains Why You Must be the Guide, Not the Hero

<p>When people don’t get your story right, they often buy from someone else.  Therefore, effectively communicating the value of your company’s services is crucial to your company’s profitability and growth.</p> <p><a href="https://thesaltzmangroup.com/team/">David Saltzman</a> is a marketing guru who joins us to candidly share common mistakes too many leaders make in explaining what their company does, and what to do instead.  Most leaders describe themselves and their people as heroes.  However, this is less effective than being a guide to someone’s desired destination. </p> <p>David’s company, <a href="https://thesaltzmangroup.com/">The Saltzman Group</a>, helps leaders craft stories that sell customers, employees, communities… he wants us to stop talking and start communicating.  David and David, our host, discuss ways you can create clarity that cuts through and gets noticed.  There are some great tips here!</p> <p>Our guest, David Saltzman, is a 20-year nationally-published monthly columnist, a certified <a href= "https://storybrand.com/">StoryBrand</a> consultant, and hosts the award-winning <a href= "https://www.shiftshapersonline.com/">ShiftShapers Podcast</a>.  His company, <a href= "https://thesaltzmangroup.com/">The Saltzman Group</a>, also serves as a fractional CMO for companies in a variety of industries worldwide.</p> <p> </p> <p><a href= "https://open.spotify.com/show/41rIZOQO0BY9BF0LaamZHg">Spotify</a> </p> <p><a href= "https://podcasts.apple.com/us/podcast/the-manage-2-win-podcast/id1451236899"> Apple Podcast</a> </p> <p><a href= "https://podcasts.google.com/feed/aHR0cHM6Ly9tYW5hZ2Uyd2luLmxpYnN5bi5jb20vcnNz"> Google Podcast</a> </p> <p><a href="https://www.manage2win.com/podcast">Manage2Win</a>  </p> <p>-------</p> <p><strong>This Manage 2 Win Podcast episode is brought to you by</strong> <a href= "https://www.habitly.com/"><strong>Habitly</strong></a><strong>.</strong>  I (David) review Habitly best practices regularly, and teach these essential people skills to clients weekly.  This advice has