214: Career Conversations: 'Be consistent about what you offer'

<div>When Graeme Tomlinson started posting graphics on Instagram, it was just a side-hustle.<br> <br> </div> <div>"I was a personal trainer who was doing this in their spare time," he tells Elisa Roche in the second episode of the Career Conversations podcast series.<br> <br> </div> <div>Over the course of a few years, he'd built his Instagram following to around 30,000, then all of a sudden, things took off.<br> <br> </div> <div>"I think I'd done about 2,000 posts at that point," he says. Today he's only done about 800 more but he has over one million followers.<br> <br> </div> <div>Graeme's posts, under the name The Fitness Chef, are quite simple at first glance, but they are extremely effective.<br> <br> </div> <div>Often he posts photos of two bits of food, maybe toast with avocado next to toast with chocolate spread, and highlights the surprising difference in calories.<br> <br> </div> <div>So how did he become a social media superstar? How does he cope with being bombarded with requests for advice online? And why did he once lose his rag in a health food store?<br> <br> </div> <div>Listen now to find out all of that, as well as Graeme's top tip for building your personal brand online; be consistent about your identity and what it is you're offering people.<br> <br> </div> <div> <strong>Graeme Tomlinson - Nutrition Coach<br> </strong><br> </div> <div>Graeme<strong> </strong>is a Scottish nutrition coach and personal trainer. In March 2018, Graeme began posting on Instagram about the ironies, myths and pitfalls of diet plans.<br> <br> </div> <div>With his trademark graphics and microblogs, he brought food facts to life, amassing hundreds of thousands of followers around the globe.<br> <br> </div> <div>With their support, he continues his mission to show that quick-fix diet plans and food guilt are neither necessary nor effective, and a calorie deficit through adjustments to your existing diet is the only sustainable way to lose weight.<br> <br> </div> <div>Graeme has released a new book in 2022 ca