212 - THE GOLD MINE - Your Brain Is Sabotaging Your Marketing

<p><span style="font-weight: 400;">You're checking out a weekly segment of this podcast called “THE GOLD MINE”, which is a more intimate, personal, and brief take from me about a topic of my choosing - but typically in the categories of entrepreneurship, growth, mindset as well as my own personal observations about the industry.</span></p> <p><span style="font-weight: 400;">If you're new to this podcast, welcome - you can get interviews and business development/marketing tips on Sundays and The Gold Mine with me on Wednesdays. If you're a return viewer, thanks for following along!</span></p> <p><span style="font-weight: 400;">I'll be sharing some ways that your brain may actually be getting in the way of marketing success. Have you ever heard the term "cognitive bias"? If not, don't worry, I'll explain in just a moment. But basically I want to explain to you how your own cognitive bias is getting in the way of your business success.</span></p> <p><span style="font-weight: 400;">I'll be discussing:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">What's cognitive bias, and what role can it play in marketing?</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">What are the top five cognitive biases that you may be experiencing in your business?</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">What steps can you take to overcome your cognitive biases?</span></li> </ul> <p><span style="font-weight: 400;">Learn more:</span> <a href= "https://joyjoya.com"><span style= "font-weight: 400;">https://joyjoya.com</span></a></p>