212: Preparing your best media plan, and do you have a 'clustomer' problem?

<p class="MsoNormal" style="line-height: normal;"><span style= "font-family: Dupla; mso-bidi-font-weight: bold;">School marketing and communications with Charlie Maughan, Rita Kilroy and Amanda Reid</span></p> <p class="MsoNormal" style= "margin-bottom: 10.0pt; mso-margin-bottom-alt: 10.0pt; mso-margin-top-alt: 0cm; mso-add-space: auto; line-height: normal;"> <span style="font-family: Dupla; mso-bidi-font-weight: bold;">In this episode, Charlie and Rita are joined by Mentor Marketing Founder and Director Amanda Reid. In the Making News segment, the team discuss why a slow economy doesn’t mean that school marketers can pull back on their marketing plans or media budgets. In the Deep Dive, Amanda shares her insights on how school marketers can prepare their best media plan, and how to get the most out of media providers. Finally in the Rants and Raves, the team discuss Mailchimp’s latest ad campaign and whether school marketers might also have a ‘clustomer’ problem.</span></p> <p class="MsoNormal" style= "margin-bottom: 10.0pt; mso-margin-bottom-alt: 10.0pt; mso-margin-top-alt: 0cm; mso-add-space: auto; line-height: normal;"> <a href= "https://www.marketingweek.com/grace-kite-economy-meh-2024-marketing-plan/" target="_blank" rel="noopener"><span style= "font-family: Dupla; mso-bidi-font-weight: bold;">Marketing Week: The economy is going to be 'meh' in 2024 but your marketing plan can't be</span></a></p> <p class="MsoNormal" style= "margin-bottom: 10.0pt; mso-margin-bottom-alt: 10.0pt; mso-margin-top-alt: 0cm; mso-add-space: auto; line-height: normal;"> <a href= "https://musebycl.io/advertising/do-you-have-clustomer-problem-mailchimp-says-it-can-help" target="_blank" rel="noopener"><span style= "font-family: Dupla; mso-bidi-font-weight: bold;">MusebyClio: Do you have a 'Clustomer' problem? Mailchimp says it can help</span></a></p> <p class="MsoNormal" style= "margin-bottom: 10.0pt; mso-margin-bottom-alt: 10.0pt; mso-margin-top-alt: 0cm; mso-add-space: auto; line-height: normal;"> <span style="font-family: Dupla; ms