#212 - Credibility Expert Explains How To Build Trust In Cold Emails

<p><span style="font-weight: 400;">Today we have a very special guest, Mitchell Levy, a global credibility expert, and international bestselling author. He has</span> <span style= "font-weight: 400;">interviewed 500 thought leaders on credibility resulting in a Credibility TEDtalk, the Credibility Nation community, and the Credibility Nation book.</span></p> <p><span style="font-weight: 400;">He is going to unpack many important questions about how to establish credibility in cold email. Enoy!</span></p> <p><strong>HERE’S‌ ‌WHAT‌ ‌WE‌ ‌COVER‌ ‌IN‌ ‌THIS‌ ‌EPISODE:</strong></p> <p><span style="font-weight: 400;">- What credibility is in the online world</span></p> <p><span style="font-weight: 400;">- The components of trust</span></p> <p><span style="font-weight: 400;">- How to make your profile look credible and make someone trust you</span></p> <p><span style="font-weight: 400;">- What kind of video will make you say yes to the person</span></p> <p><span style="font-weight: 400;">- Should you use a strategy or a tactic just because it works?</span></p> <p><span style="font-weight: 400;">There is no superpower when it comes to establishing credibility in cold email. Whether you want to use name dropping, testimonial sentences or video, you need to make it authentic and make it match your style, and then use it sensibly in your initial cold email.</span></p> <p><span style="font-weight: 400;">Happy cold emailing!</span></p> <p><span style="font-weight: 400;">Jeremy and Jack</span></p> <p><span style="font-weight: 400;">Resources:</span></p> <p><span style="font-weight: 400;">- Connect with Mitchell</span> <a href="https://mitchelllevy.com/"><span style= "font-weight: 400;">https://mitchelllevy.com/</span></a></p> <p><span style="font-weight: 400;">- Sign up for</span> <a href= "https://community.credibilitynation.com/"><span style= "font-weight: 400;">https://community.credibilitynation.com/</span></a></p> <p><span style="font-weight: 400;">- Credibility Nation: For Professionals Who Want to Be Seen as Credible, a