#212: Circle K's Award-Winning "PLAY or PARK" Programme in Ireland

<p>This episode of "Let's Talk Loyalty" features a conversation with <a href="https://www.linkedin.com/in/eadaoinkeane/" target="_blank">Eadaoin Keane</a>, Head of Marketing for Circle K Ireland who won the "Best Loyalty Programme 2021" from the Irish Loyalty Awards for their "Play or Park" programme.&nbsp;</p> <p><a href="https://www.circlek.ie/" target="_blank">Circle K Ireland</a> is a highly successful and well-known fuel convenience retail brand in Ireland, the market leader for food, fuel and convenience retail.</p> <p>Having inherited the "<a href="https://www.playorpark.ie/" target="_blank">PLAY or PARK</a>" loyalty programme from the previous business owner, Circle K has continued the programme and further invested in the proposition.&nbsp;</p> <p>That strategy has ensured that this award-winning programme, featuring gamification, rewards and charitable contributions, benefits the members and business in equal measure.&nbsp;</p> <p>Listen to hear how Eadaoin and her team continue to build new campaigns within "<a href="https://www.playorpark.ie/" target="_blank">PLAY or PARK</a>" to support Irish Olympic athletes, connecting with customers through local community activations, growing the programme's membership and ultimately winning the hearts of Irish customers.&nbsp;</p> <p><strong>Show Notes:</strong></p> <p><strong>1) </strong><a href="https://www.linkedin.com/in/eadaoinkeane/" target="_blank"><strong>Eadaoin Keane</strong></a><strong>, Head of Marketing for Circle K Ireland&nbsp;</strong></p> <p><strong>2) </strong><a href="https://www.playorpark.ie/" target="_blank"><strong>Circle K "PLAY or PARK" programme</strong></a></p>