#211: Loyalty Programme Liability Modeling (Short Summary Show)

<p>In this short summary show, "Let's Talk Loyalty" revisited an episode with <a href="https://www.linkedin.com/in/lenllaguno/" target="_blank">Len Llaguno</a>, founder of Kyros Insights. Len uses his professional training as an actuary to assess loyalty programmes not in terms of liability, but profitability and possibility. &nbsp;</p> <p>We talked about why redemptions are such a signal of a strong programme and an investment in the company's long-term success.&nbsp;</p> <p>Len also shared how brands should employ a "customer-first" mentality and also segment their customers to maximize the effectiveness of their loyalty programmes.&nbsp;</p> <p><strong>Show Notes:</strong></p> <p><strong>1) </strong><a href="https://letstalkloyalty.com/76/" target="_blank"><strong>Episode #76: Loyalty Programme Liability Management - Len Llaguno, Founder of Kyros Insights</strong></a></p> <p><strong>2) </strong><a href="https://www.linkedin.com/in/lenllaguno/" target="_blank"><strong>Len Llaguno</strong></a><strong>, founder of Kyros Insights</strong></p>