211. Corporate Social Responsibility Programs (That Work) with Wiam Hasanain

<p><span style="font-weight: 400;">Today I am very excited to introduce you to Wiam Hasanain. Wiam is a seasoned social impact consultant, with 20 years of experience operating at the intersection of policy reform, societal development, behavior change, and civic engagement. She is a problem solver, utilizing data-driven insights to create practical approaches to resolving pressing social challenges on a range of projects and industries. She built her foundation at Unilever, and over the last decade, she has spearheaded nationwide programs in the areas of unemployment, health, financial literacy, sports, and career planning. She has established the structure and strategy for nudge units, set their national agendas, and designed behavioral interventions to serve public policy. </span></p> <p><span style="font-weight: 400;">After consulting with Bain and Company Middle East she moved onto a senior role in her native Saudi Arabia; leading the Corporate Social Responsibility (CSR) function at a Mckinsey subsidiary and creating nationwide community programs. From there, she spent a decade as a partner at the foremost boutique consultancies in the GCC, leading social impact and behavior change efforts. Her passion is advising on behaviorally informed policies across sectors. Wiam believes strongly in spreading knowledge about the implementation of behavioral change across industries and has published a variety of articles on the practical application of behavioral science and has an MBA from UC Berkeley as well as a master's from the London School of Economics and Political Science. In continuing to have a more global view of the representation here on The Brainy Business, Wiam is our first guest from Saudi Arabia. I'm excited to share some of her work with you on a specific CSR project on the show today.</span></p> <h3><span style="font-weight: 400;">Show Notes:</span></h3> <ul> <li><span style="font-weight: 400;">[00:40] Today I am very excited to introduce you to Wiam Hasanain. Wiam is a seasoned social impact consu