210 - THE GOLD MINE - Must-Haves for Jewelry Customer Experience

<p><span style="font-weight: 400;">You're checking out a weekly segment of this podcast called “THE GOLD MINE”, which is a more intimate, personal, and brief take from me about a topic of my choosing - but typically in the categories of entrepreneurship, growth, mindset as well as my own personal observations about the industry.</span></p> <p><span style="font-weight: 400;">If you're new to this podcast, welcome - you can get interviews and business development/marketing tips on Sundays and The Gold Mine with me on Wednesdays. If you're a return viewer, thanks for following along!</span></p> <p><span style="font-weight: 400;">In this week's episode, I'll be sharing what I personally love to get out of a customer experience. This is a followup to episode #207, when I talked to customer experience expert Paul Rutter all about how to delight your customers. I believe customer experience and marketing are intimately intertwined and that more jewelry brands should be focused on optimizing the two together.</span></p> <p><span style="font-weight: 400;">I'll be discussing:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Why customer experience is such an important part of marketing</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Some things I personally love to get out of a customer experience</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">And how you can start leveraging your customer experience for marketing</span></li> </ul> <p><span style="font-weight: 400;">Links from the episode:</span></p> <p><span style="font-weight: 400;">Episode #207 - Interview With Paul Rutter -</span> <a href= "https://joyjoya.com/jewelry-customer-experience"><span style= "font-weight: 400;">https://joyjoya.com/jewelry-customer-experience</span></a><span style="font-weight: 400;">Learn more:</span> <a href="https://joyjoya.com"><span style= "font-weight: 400;">https://joyjoya.com</span></a></p>