#210: Tactical Tuesday: How Online Raffles & Sweepstakes Can Help Your Business

<p><strong>OVERVIEW:</strong></p> <p><span style="font-weight: 400;">Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the</span> <em><span style= "font-weight: 400;">Healthcare Entrepreneur Academy</span></em> <span style="font-weight: 400;">podcast talks about the primary reasons your business should consider hosting a raffle, giveaway, or sweepstakes. He also highlights seven steps to follow if you do decide to host an online raffle to help ensure success.   </span></p> <p> </p> <p><strong>EPISODE HIGHLIGHTS:</strong></p> <ul> <li><span style="font-weight: 400;">Raffles, giveaways, and sweepstakes help generate traffic to your website or landing page and reward people who have actively engaged with you and your business.</span></li> <li><span style="font-weight: 400;">They work best when you have awesome prizes your audience finds valuable and when you target people already affiliated with you such as proven buyers, email subscribers, or program members. </span></li> <li><span style="font-weight: 400;">Raffles and giveaways are not ideal for audiences unfamiliar with your business. Generally, these prospects don’t have interest in your product or service - they’re only in it for the freebie. Freebies don't attract the best type of customers.</span></li> <li><span style="font-weight: 400;">There are seven steps Jason recommends for conducting a raffle. </span></li> <li><span style="font-weight: 400;">First, determine your desired outcome. Building hype for a new product or service, growing your email list, and obtaining reviews are good options. Creating brand awareness or growing your following aren't good options. </span></li> <li><span style="font-weight: 400;">Next, choose your prizes. Make sure your prizes have monetary or sentimental value. If you have high-ticket prizes, hire an attorney because you may run into issues or legal ramifications.</span></li> <li><span style="font-weight: 400;">Third, set your rules and a deadline to participate, and post these ahead of time.</span></li> <li