210 | How 2 Months on Tiktok Led to 40% Rise in Website Traffic & 25%+ Increase in Sales With Kyle Sommer, Sommer Letter Co

<p><span style="font-weight: 400;">Dream with me for a moment: what</span> <em><span style="font-weight: 400;">could</span></em> <span style="font-weight: 400;">happen if you committed to posting daily on TikTok for 2 months straight? Could you perhaps significantly grow your visibility, traffic to your website and even sales?</span></p> <p><span style="font-weight: 400;">On this episode, I’m talking to Kyle Sommer of Sommer Letter Co. She's someone who did exactly that and her results were pretty incredible. Kyle and I dive deep into her TikTok growth including how she’s grown her website traffic by 30%, and increased daily sales by 15%. </span></p> <p> </p> <p><span style="font-weight: 400;">ON TODAY’S EPISODE:</span></p> <p><span style="font-weight: 400;">What Kyle creates at Sommer Letter Co</span></p> <p><span style="font-weight: 400;">Which marketing platforms she focused on pre-TikTok</span></p> <p><span style="font-weight: 400;">What drew her to TikTok and how she got started </span></p> <p><span style="font-weight: 400;">Her experience of TikTok before using it for her business</span></p> <p><span style="font-weight: 400;">Kyle’s first TikTok video </span></p> <p><span style="font-weight: 400;">Content that has worked well for her TikTok strategy</span></p> <p><span style="font-weight: 400;">Why she creates longer videos opposed to shorter ones </span></p> <p><span style="font-weight: 400;">Concerns she had before starting her TikTok journey </span></p> <p><span style="font-weight: 400;">How she’s found her community on the platform </span></p> <p><span style="font-weight: 400;">Her strategy for including a call to action and leading people to her store </span></p> <p><span style="font-weight: 400;">Kyle’s thoughts on repurposing TikToks as Instagram Reels</span></p> <p><span style="font-weight: 400;">What she measures to make sure the ROI on her time is worth it </span></p> <p><span style="font-weight: 400;">Her experience with growing her business slowly and intentionally</span></p> <p><span style="fon