209 - 5 Tips for Engaging Past Customers for Holiday Sales Success

<p><span style="font-weight: 400;">In this episode, I share 5 tips for engaging past customers to give yourself the best chance at sales success during the holiday season. Of course, you always want to be trying to acquire new customers, but retaining your past customers is more efficient and also most cost-effective when it comes to marketing spend. And this year, when predictions for holiday sales are feeling a little uncertain, you'll want to expend the most effort on the people who already know and love your brand.</span></p> <p><span style="font-weight: 400;">I'll be covering:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Why it's important to engage past customers for the holidays</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">5 tips for engaging past customers, even as we enter November</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Why to continue this focus in 2023 and beyond</span></li> </ul> <p><span style="font-weight: 400;">Sparkle Award:</span></p> <p><span style="font-weight: 400;">Cast’s First Store Wants to Shake Up Fine Jewelry Retail<br /></span><a href= "https://wwd.com/business-news/retail/casts-opens-first-store-corte-maera-marin-fine-jewelry-1235392343/"><span style="font-weight: 400;">https://wwd.com/business-news/retail/casts-opens-first-store-corte-maera-marin-fine-jewelry-1235392343/</span></a></p> <p><span style="font-weight: 400;">News Articles:</span></p> <p><span style="font-weight: 400;">It’s not too late to test a live-shopping strategy for the holidays<br /></span><a href= "https://www.retailbrew.com/stories/2022/10/18/it-s-not-too-late-to-test-a-live-shopping-strategy-for-the-holidays"><span style="font-weight: 400;">https://www.retailbrew.com/stories/2022/10/18/it-s-not-too-late-to-test-a-live-shopping-strategy-for-the-holidays</span></a></p> <p><span style="font-weight: 400;">The RealReal Predicts This Year’s Gift Giving Will Focus On “Elevated