208: Making Music Books More Musical, with Joseph Alexander

<p class="p1">Today we’re speaking with Joseph Alexander, the man behind <a href= "https://www.fundamental-changes.com/?utm_source=mupod_shownotes&utm_medium=podcast&utm_campaign=mupodcast"> Fundamental Changes</a>, the leading publisher of guitar books on Amazon with over 100 titles in their catalogue and over 150,000 copies sold last year.</p> <p class="p2"> </p> <p class="p1">Joseph's own backstory is a really interesting one and reveals some great insights about learning effectively in the modern era, whether self-taught or with a teacher. Fundamental Changes has been leveraging the dramatically changing landscape in the world of book publishing to provide exciting new opportunities for students - and potential authors!</p> <p class="p2"> </p> <p class="p1">In this conversation we talk about:</p> <p class="p2"> </p> <p class="p1">• The three factors that helped Joseph go from struggling in learning music to really enjoying and improving consistently.</p> <p class="p1">• The specific advantages a modern indie publisher has over traditional book publishers and how that helps authors and students alike.</p> <p class="p1">• What their publishing process looks like when they work with a musician or music educator who has something interesting to say - and how different that is from the status quo in the publishing industry.</p> <p class="p2"> </p> <p class="p1">If you’ve ever wondered how a music book comes to be, or whether learning from a print book or ebook can really match up against in-person lessons or YouTube videos - you won’t want to miss this one.</p> <p class="p2"> </p> <p class="p1">Fundamental Changes are currently seeking new authors - if you're a musician or music educator with something interesting to share, be sure to get in touch via the <a href= "https://www.fundamental-changes.com/get-published/?utm_source=mupod_shownotes&utm_medium=podcast&utm_campaign=mupodcast"> contact form on the Fundamental Changes website</a>!</p> <p class="p2"> </p> <p class="p2"> </p> <p class="p1"><strong>Subscribe Fo