#208: Keeping Customers Happy and Engaged (Short Summary Show)

<p>In this short summary show, "Let's Talk Loyalty" looks back on an interview with <a href="https://www.linkedin.com/in/markjamesgji/" target="_blank">Mark James</a>, the CEO of Customology in Australia who shared some insightful outcomes of some consumer research he had conducted in early 2021.&nbsp;</p> <p>Mark shared the challenges for loyalty marketers when new customers are prioritised over existing ones with better offers.&nbsp;</p> <p>Mark also shared some insights on the most effective communication strategies to keep customers happy and engaged.</p> <p><strong>Show Notes:</strong></p> <p><strong>1) Previous Episode: </strong><a href="https://letstalkloyalty.com/74/" target="_blank"><strong>#74: Australian Consumer Loyalty Research - Mark James CEO Customology</strong></a></p> <p><strong>2) </strong><a href="https://www.linkedin.com/in/markjamesgji/" target="_blank"><strong>Mark James, CEO, Customology</strong></a></p> <p><br></p>