207. The Upstream Model for More Referrals w/ Justin Stoddart

<p>If you build it…they probably won’t come. </p> <p>So how do you make them? A key way to do that is by positioning yourself, and what you’ve built, differently. </p> <p>You’ve got to position yourself in a way that is unique and not easily duplicated. Make yourself the valuable commodity of the conversation and then, you have something of value that will bring people in. </p> <p>Hear our conversation with <a href="https://www.linkedin.com/in/justinstoddart/">Justin Stoddart</a>, Productivity Expert and Founder &amp; CEO at Think Bigger:</p> <ul><li>Why the difference between doing and becoming is essential </li> <li>How to communicate with potential clients to quantify and demonstrate value</li> <li>What it means to create an upstream business model </li> <li>Why solving problems not related to your business excels your business </li> </ul> <p>More information about Justin Stoddart and today’s topics:</p> <ul><li>LinkedIn Profile: <a href="https://www.linkedin.com/in/justinstoddart">https://www.linkedin.com/in/justinstoddart</a> </li> <li>Company Website: <a href="https://justinstoddart.com/">https://justinstoddart.com/</a> </li> <li>Other Relevant Links: <a href="https://www.amazon.com/Upstream-Model-Building-Referral-Competitors/dp/B08R98XWKJ/">The Upstream Model</a> </li> </ul> <p>Subscribe, listen, and rate/review the Customer Experience Podcast on <a href="https://itunes.apple.com/us/podcast/the-customer-experience-podcast/id1453581989">Apple Podcasts</a>, <a href="https://open.spotify.com/show/6dv6SvwyqOI02pjzJ8srQq">Spotify</a>, <a href="https://music.amazon.com/podcasts/64ed18db-4e35-401e-b6f1-fbeb3929c536/the-customer-experience-podcast">Amazon</a>, or <a href="https://podcasts.google.com/?feed=aHR0cHM6Ly9jdXN0b21lcmV4cGVyaWVuY2Vwb2RjYXN0LmxpYnN5bi5jb20vcnNz&amp;hl=en">Google Podcasts</a>, and find more episodes on our blog.</p>