207. Behavioral Bartending with Maker's Mark, featuring Greta Harper

<p><span style="font-weight: 400;">Today I am very excited to introduce you to Greta Harper, a Maker’s Mark diplomat. Everyone that has already heard last week’s episode with Sarah Wilson, knows that this week’s episode is resharing a podcast that was recorded while I was a speaker on the live podcast stage at Greenbook’s IIEX North America conference in Austin a couple of weeks ago. It was such a great event! </span></p> <p><span style="font-weight: 400;">While at IIEX North America I had the honor of interviewing Greta about the amazing shifts that Maker’s Mark made during the pandemic to support restaurants and their workers when they were under no obligation to do so. Their focus on support and advocacy turned into some amazing programs that made a really big impact (including some work with myself and the Texas A&M Human Behavior Lab). What can your business learn from their approach? Listen in to find out…</span></p> <h3><span style="font-weight: 400;">Show Notes:</span></h3> <ul> <li><span style="font-weight: 400;">[00:42] Today I am very excited to introduce you to Greta Harper, a Maker’s Mark diplomat. </span></li> <li><span style="font-weight: 400;">[01:52] While at IIEX North America I had the honor of interviewing Greta Harper at Maker’s Mark about the amazing shifts that their company made during the pandemic to support restaurants and their workers when they were under no obligation to do so.</span></li> <li><span style="font-weight: 400;">[04:50] Greta shares about herself, her background, and what she does at Maker’s Mark. </span></li> <li><span style="font-weight: 400;">[06:07] In 2014, she went to Kentucky for the first time, she got to meet distillers, and absolutely fell in love with the business. </span></li> <li><span style="font-weight: 400;">[07:19] Learning wasn’t always easy in the supplier world and she vowed that if she ever got to a place of “power” she would make learning easier for everyone that came behind her. </span></li> <li><span style="font-weight: 400;">[08:06] Bars and resta