206. Nudging for Good at Walmart with Sarah Wilson

<p><span style="font-weight: 400;">Today I am very excited to introduce you to Sarah Wilson, Director of Human Experience Research at Walmart. This is a fun episode because we are sharing a live podcast that was recorded while I was a speaker on the live podcast stage at Greenbook’s IIEX North America Conference in Austin, TX a couple of weeks ago. </span></p> <p><span style="font-weight: 400;">At IIEX North America I had the honor of interviewing Walmart’s Sarah Wilson about some of the work they are doing in behavioral science including a project we have been working on together around sustainability. Listen in to learn about Walmart’s important sustainability goals, how asking the wrong question can make things worse, and how they are nudging for good. </span></p> <h3><span style="font-weight: 400;">Show Notes:</span></h3> <ul> <li><span style="font-weight: 400;">[00:44] Today I am very excited to introduce you to Sarah Wilson, Director of Human Experience Research at Walmart. </span></li> <li><span style="font-weight: 400;">[02:02] At IIEX North America I had the honor of interviewing Sarah Wilson from Walmart about some of the work they are doing in behavioral science.</span></li> <li><span style="font-weight: 400;">[04:46] Sarah shares about herself and the work that she does at Walmart. </span></li> <li><span style="font-weight: 400;">[05:44] Walmart has made a commitment to becoming a regenerative company. They believe in making a healthy planet that has prosperity for everyone. </span></li> <li><span style="font-weight: 400;">[06:21] Small changes can make a really big impact when you have a large footprint like Walmart. </span></li> <li><span style="font-weight: 400;">[07:10] It takes a thousand years for a plastic bag to degrade. 14 plastic shopping bags is equivalent to a gallon of gas. </span></li> <li><span style="font-weight: 400;">[08:35] Research has shown that 95% of the decisions that people make are done on a subconscious level and that includes buying decisions. </span></li> <li><span style="