204. What's Wrong With Authenticity?

<p>Authenticity is today's buzzword. "Be authentic!" say all the business gurus.</p> <p>What if they're wrong? What if being authentic is not always the best idea? What if — and work with us here — keeping it real is actually the wrong thing to do?</p> <p>Listen in on our conversation with Andrew Brodsky, Assistant Professor of Management, McCombs School of Business, The University of Texas at Austin:</p> <ul><li>How employees come off as authentic in their interactions with customers</li> <li>Why being authentic isn't always the best</li> <li>What emotional labor is and why it matters</li> <li>The best and worst modes of communication for virtual work</li> <li>Why you aren't as good as you think at reading other people's emotions </li> </ul> <p>More information about Dr. Huffman and today’s topics:</p> <ul><li>LinkedIn Profile: <a href="https://www.linkedin.com/in/andrewsbrodsky/">https://www.linkedin.com/in/andrewsbrodsky/</a> </li> <li>Company Website: <a href="https://www.utexas.edu/">https://www.utexas.edu/</a>  </li> <li>Other Relevant Links: <a href="https://bombbomb.com/dear-first-name-film/">Dear First Name</a>; <a href="https://abrodsky.com/">ABrodsky.com</a>; <a href="https://hbr.org/2022/01/communicating-authentically-in-a-virtual-world">Communicating Authentically in a Virtual World (HBR)</a>; <a href="https://hbr.org/2015/04/the-dos-and-donts-of-work-email-from-emojis-to-typos">The Dos and Don’ts of Work Email from Emojis to Typos (HBR)</a>; <a href="https://stephaniefazio.com/">Stephanie Fazio’s Fantasy Books</a>; <a href="https://www.alderac.com/">Alderac Entertainment Group</a>; <a href="https://www.alderac.com/war-chest/">War Chest</a> </li> </ul> <p>Subscribe, listen, and rate/review the Customer Experience Podcast on <a href="https://itunes.apple.com/us/podcast/the-customer-experience-podcast/id1453581989">Apple Podcasts</a>, <a href="https://open.spotify.com/show/6dv6SvwyqOI02pjzJ8srQq">Spotify</a>, <a href="https://music.amazon.com/podcasts/64ed18db-4e35-401e-b6f1-fbeb3929c536/the-cust