204 | Marketing Data Points We Should Focus On with Maureen Mwangi, Startward Consulting

<p><span style="font-weight: 400;">Have you ever taken a look at bigger brands or household products and considered, what are they doing that I could implement in my own business? </span></p> <p><span style="font-weight: 400;">In this episode, I was joined by brand growth strategist and founder of Startward Consulting, Maureen Mwangi. She shares how big brands are humanizing their marketing and what data points we should (and shouldn’t) be paying attention to. Spoiler alert: you can stop worrying about the number of followers you have on Instagram.</span></p> <p><span style="font-weight: 400;">Maureen and I also chat about tech tools to use for measuring the ROI on your marketing, how you can leverage data and her tips on optimizing your brand!</span></p> <p><span style="font-weight: 400;">ON TODAY’S EPISODE:</span></p> <p><span style="font-weight: 400;">What bigger brands are doing that smaller brands should pay attention to</span></p> <p><span style="font-weight: 400;">Why big brands are “humanizing” their marketing efforts</span></p> <p><span style="font-weight: 400;">Data you should be tracking and how you leverage that in your marketing strategy</span></p> <p><span style="font-weight: 400;">Why you need to be ruthless when looking at your numbers and data</span></p> <p><span style="font-weight: 400;">What data points seasoned business owners should look at</span></p> <p><span style="font-weight: 400;">How to leverage data for positive change in your business</span></p> <p><span style="font-weight: 400;">Tech tools you can use to see the ROI from marketing activities</span></p> <p><span style="font-weight: 400;">What data you shouldn’t care about tracking</span></p> <p><span style="font-weight: 400;">Maureen’s tip on optimizing your brand</span></p> <p><span style="font-weight: 400;">How to get comfortable with integrating data into decision making</span></p> <p><span style="font-weight: 400;">FOR FULL SHOW NOTES, RESOURCES AND A TRANSCRIPT, HEAD TO</span> <a href= "http://bit.ly/PTPEp204"><span style= "font-