#204: Loyalty Lessons from "USA Convenience Chain of the Year" - Yesway

<p>Today "<a href="https://letstalkloyalty.com/" target="_blank"><strong>Let's Talk Loyalty</strong></a><strong>"</strong> talks with one of the leading marketers in U.S. convenience retail, <a href="https://www.linkedin.com/in/derekgaskins/"><strong>Derek Gaskins</strong></a>, Chief Marketing Officer of Yesway.</p> <p><a href="https://yesway.com/" target="_blank"><strong>Yesway</strong> </a>is one of the fastest-growing convenience chains in the United States, and was voted the U.S. Convenience Chain of the Year.</p> <p>Gaskins shares the exciting challenge of keeping customers loyal while acquiring new stores and products that customers love, and building a leading retail brand that combines the best of them all.</p> <p>He also explains how his team have embraced a mindset of loyalty from the start, and how they are leveraging their award-winning "<strong>Yesway Rewards" </strong>program to support their ambitious growth plans.&nbsp;</p> <p><br></p> <p><strong>Show Notes:</strong></p> <p><strong>1) </strong><a href="https://www.linkedin.com/in/derekgaskins/" target="_blank"><strong>Derek Gaskins</strong></a><strong> on LinkedIn</strong></p> <p><strong>2) </strong><a href="https://yesway.com/rewards/" target="_blank"><strong>Yesway Rewards</strong></a></p>