204. Evolutionary Ideas with Sam Tatam, Ogilvy’s Global Head of Behavioural Science

<p><span style="font-weight: 400;">Today I am so excited to introduce you to Sam Tatam to talk about his fantastic new book</span> <em><span style="font-weight: 400;">Evolutionary Ideas</span></em><span style="font-weight: 400;">. I got my first peek at this book so many months ago and I have been eagerly awaiting the moment when I can finally share it with everyone. I’m delighted that that day is finally here! </span></p> <p><span style="font-weight: 400;">Sam Tatam is the Global Head of Behavioural Science at Ogilvy. He has a passion for understanding human behavior, and his experience comes from a mix of organizational/industrial psychology and advertising strategy. Sam has led behavior change projects across virtually every category and continent. Today, he leads a global team of talented psychologists and behavioral economists to develop interventions and shape the communications of some of the world's most influential brands and organizations. You’re in for a treat! I truly loved</span> <em><span style="font-weight: 400;">Evolutionary Ideas</span></em> <span style="font-weight: 400;">and think you will too!</span></p> <h3><span style="font-weight: 400;">Show Notes:</span></h3> <ul> <li><span style="font-weight: 400;">[00:42] Today I am so excited to introduce you to Sam Tatam to talk about his fantastic new book</span> <em><span style="font-weight: 400;">Evolutionary Ideas</span></em><span style="font-weight: 400;">.</span></li> <li><span style="font-weight: 400;">[03:27] Sam shares his background and how he got into behavioral science. He is an organizational psychologist by training. </span></li> <li><span style="font-weight: 400;">[05:47] Virtual doesn’t have to be worse. Nudgestock looked at what they had available and reframed the idea of what this event could be (without being anchored to what they had done before). </span></li> <li><span style="font-weight: 400;">[06:38] He shares their internal conversations about how they approached Nudgestock differently to make that transition (and have amazing r