203 - Interview With Photographer and Branding Expert Janzen Riley Tew

<p><span style="font-weight: 400;">In this episode, I share my interview with a fascinating and creative woman who I met at this year's JCK Las Vegas, when I participated with her on a panel called "The Fringe of Marketing". Janzen Riley Tew is a talented and visionary photographer as well as the founder of the marketing and design agency Denim + Velvet, which services the fashion and jewelry industries. I personally consider her to be the TikTok queen, so we spend a lot of time chatting about the social media platform in this episode. </span></p> <p><span style="font-weight: 400;">In this episode, I'll be covering:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">What jewelry brands can do to ensure they're effectively communicating their vision and identity in 2022 and beyond</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Why should today's jewelry brand's consider investing time and energy into TikTok</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Storytelling opportunities for jewelry brands on TikTok and Instagram Reels and well as some best practices for using both platforms</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">…and more!</span></li> </ul> <p><span style="font-weight: 400;">Sparkle Award:</span></p> <p><span style="font-weight: 400;">The Clear Cut -</span> <a href= "https://digiday.com/marketing/why-a-dtc-jewelry-company-is-placing-its-bets-on-organic-growth-via-tiktok/"> <span style= "font-weight: 400;">https://digiday.com/marketing/why-a-dtc-jewelry-company-is-placing-its-bets-on-organic-growth-via-tiktok/</span></a></p> <p><span style="font-weight: 400;">News Articles:</span></p> <p><span style="font-weight: 400;">The top luxury categories among US consumers -</span> <a href= "https://www.insiderintelligence.com/content/top-luxury-categories-among-us-consumers"> <span style= "font-weight: 400;">https://www.insiderintelligen