203 | How to Negotiate Licensing Contracts with Stacie Bloomfield, Gingiber

<p><span style="font-weight: 400;">Hey friends! Considering additional revenue streams for your business? Ever thought about licensing? It’s true that most of the seasoned product based businesses have multiple arms of their business: they might sell wholesale, retail, license art, have a brick & mortar shop or offer drop shipping….. there are a lot of ways to build a profitable, sustainable business.  </span></p> <p><span style="font-weight: 400;">That’s why I brought on Stacie Bloomfield. Stace has an abundance of experience in licensing and has been creating artwork for brands and products since 2009. Her brand, Gingiber, has products sold in more than 800 stores. In 2020, Stacy began educating the creative community about licensing through her course Leverage Your Art AND she published her first book!</span></p> <p> </p> <p><span style="font-weight: 400;">ON TODAY’S EPISODE:</span></p> <p><span style="font-weight: 400;">How she didn’t always envision the business she runs today</span></p> <p><span style="font-weight: 400;">Her path of starting her business</span></p> <p><span style="font-weight: 400;">How she stumbled across her first licensing deal</span></p> <p><span style="font-weight: 400;">Why you have to think of pitching as a numbers game</span></p> <p><span style="font-weight: 400;">What artists need to prepare prior to pitching licensing deals</span></p> <p><span style="font-weight: 400;">How Stacie approaches her art licensing</span></p> <p><span style="font-weight: 400;">The pros and cons of licensing your art</span></p> <p><span style="font-weight: 400;">Best strategies for getting in front of licensing partners</span></p> <p><span style="font-weight: 400;">How to put your best foot forward when negotiating licensing deals</span></p> <p><span style="font-weight: 400;">Ranges you can expect for rates for one off designs</span></p> <p><span style="font-weight: 400;">How she had to adjust her business model in 2020</span></p> <p><span style="font-weight: 400;">What she wishes she knew before licensin