2021 year in review + plans for 2022

<p>Happy not-so-new-anymore year!</p> <p>Yes, I know I’m a bit late with my year in review episode, but I couldn’t keep you waiting any longer for that brilliant conversation I shared with Eli Trier in my last episode. Besides, the usual excitement over the blank slate and new possibilities a new year brings… just hasn’t been there for me this time round.</p> <p>This episode is a bit different. It has less of a branding and more of a general business and personal focus. I’m going to be sharing the good stuff from 2021, the not so good stuff, the top three lessons learnt, and a glimpse into my plans for 2022. It’s the kind of transparency I myself was desperate to see from others when I first started out – and given that integrity, honesty and transparency are all values I align my own brand to, I want to practice what I preach. So in a way, I guess it does tie in with branding.</p> <p>Shownotes: <a href="https://petchy.co/shownotes/050/" target="_blank">https://petchy.co/shownotes/050/</a></p> <p><b>Warning, this episode is a bit of a link-o-rama, so here ya go to save you scrolling:</b></p> <p>Top three podcast episodes:</p> <p><a href="https://petchy.co/shownotes/044/" target="_blank">Selling without selling your soul w/ Erika Tebbens</a></p> <p><a href="https://petchy.co/shownotes/035/" target="_blank">How brand values can drive business growth w/ Samantha Summerfield</a> (I mixed stuff up and said this was a solo episode. It wasnt!)</p> <p><a href="https://petchy.co/shownotes/041/" target="_blank">Building an unshiny brand w/ Jo Casey</a></p> <p>My VA <a href="https://www.facebook.com/MelissaPlumleyvirtual" target="_blank">Melissa Plumley</a> and my brand photographer <a href="https://www.instagram.com/karinalange_fotograf/" target="_blank">Karina Lange</a></p> <p><a href="https://schedule.petchy.co/chinwag" target="_blank">Book a virtual chinwag</a> with me</p> <p>My <a href="https://flodesk.com/c/PETCHY" target="_blank">Flodesk affiliate link</a> (gives you 50% off for a year and me a one-of