202: Packaging and Pricing for Productized Services

<p><span style="font-weight: 400;">When productizing services, it can be a challenge to figure out how to package and price those services. Additionally, having the discipline to stick to a productized framework is often more difficult than people realize.</span></p> <p><span style="font-weight: 400;">In this episode of the</span> <em><span style="font-weight: 400;">Working Without Pants</span></em> <span style="font-weight: 400;">podcast, I share a methodology that has helped me productize services successfully, and the benefits it can bring to your business.</span></p> <p><span style="font-weight: 400;">In essence, I recommend building three core packages to align with different tiers of service, as well as offering à la carte options you can use to customize packages as needed. </span></p> <p><span style="font-weight: 400;">This will streamline your sales process, reducing the time spent negotiating with clients. It also helps keep your operations team organized and able to scale more efficiently and quickly.</span></p> <p><span style="font-weight: 400;">It’s also important to have your packaging and pricing information organized on a simple rate card that you can easily share with clients. There may be cases where you alter pricing for specific clients, but the line items stay the same.</span></p> <p><span style="font-weight: 400;">If you can be diligent about following a productized framework like the one above, you’ll minimize your team’s workload and have less confusion about your services.</span></p> <p> </p> <p><span style="font-weight: 400;">Want to work with me as an advisor? Visit</span> <a href= "https://jake-jorgovan.com/coaching"><span style= "font-weight: 400;">jake-jorgovan.com/coaching</span></a></p> <p> </p> <h3><span style="font-weight: 400;">Resources:</span></h3> <ul> <li style="font-weight: 400;" aria-level="1"><a href= "https://www.vidyard.com/podcast/nopants/"><span style= "font-weight: 400;">https://www.vidyard.com/podcast/nopants/</span></a></li> <li style="font-weight: 400;" aria-level