201 - When to Adopt a New Social Media Marketing Platform

<p><span style="font-weight: 400;">In this episode, I answer the question, "How can you tell whether a new or new-ish social media platform is right for your jewelry business?"</span></p> <p><span style="font-weight: 400;">I've had a number of listeners and viewers as well as clients ask me, "Should I jump the shark on Instagram and start a TikTok account? Or even supplement Instagram with TikTok?" But the question isn't only limited to IG and TikTok. Social media networks are popping up all the time. Last year, Clubhouse was a social trend. This year, BeReal is taking hold. Even Pinterest just introduced a new collaging app for Pinterest users. Do you feel confused and overwhelmed?</span></p> <p><span style="font-weight: 400;">In this episode, I'll be covering:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">What to do when you start hearing buzz about a new social media platform?</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How will you know if it's right for you?</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How do you start on a new platform?</span></li> </ul> <p><span style="font-weight: 400;">Sparkle Award:</span></p> <p><span style="font-weight: 400;">Greenwich St. Jewelers -</span> <a href= "https://www.entrepreneur.com/growing-a-business/how-this-family-owned-jewelry-business-rebuilt-after-911/434991"> <span style= "font-weight: 400;">https://www.entrepreneur.com/growing-a-business/how-this-family-owned-jewelry-business-rebuilt-after-911/434991</span></a></p> <p><span style="font-weight: 400;">News Articles:</span></p> <p><span style="font-weight: 400;">Etsy set to drop $600 million on marketing this year, CEO says -</span> <a href= "https://finance.yahoo.com/news/etsy-600-million-on-marketing-ceo-154054219.html"> <span style= "font-weight: 400;">https://finance.yahoo.com/news/etsy-600-million-on-marketing-ceo-154054219.html</span></a></p> <p><span style="font-weight: 400