201: Digital marketing updates and does your school need anti-personas?

<p>School marketing and communications with Charlie Maughan and Rita Kilroy</p> <p>In this episode, Charlie and Rita are joined by imageseven Digital Marketing Executive, Harrison Shearn, to update school marketers on the ever-evolving world of digital marketing and share exactly what school marketers need to know. In the Deep Dive, they discuss the concept of ‘anti-personas’ and whether they are relevant for a school. In Rant or Rave, the pair conclude with a rant over a new tourism campaign that might just miss the mark.</p> <ul> <li>Antipersonas: What, How, Who and Why?</li> <li><a href="#/">Tourism WA’s ‘Walking on a Dream’ Campaign</a> <ul> <li><a href= "https://www.youtube.com/playlist?list=PLkiYSi1yyGZ0uI5LFd5q2wjuzirIZ2JfW"> https://www.youtube.com/playlist?list=PLkiYSi1yyGZ0uI5LFd5q2wjuzirIZ2JfW</a></li> </ul> </li> </ul> <p>Got more questions? Ask them via <a href= "mailto:smc@imageseven.com.au">smc@imageseven.com.au</a> or <a href="https://imageseven.typeform.com/to/VQIz0PXK">imageseven.typeform.com/to/VQIz0PXK</a></p>