20. Digging into Data Part 3 - Reviewing Email Data

<p><span style="font-weight: 400;">In our opinion, the most important aspect when it comes to email is actually sending the darn thing! But once you&rsquo;ve done that a few times, now what? In this episode, we're talking about reviewing your email marketing data. We're gonna go through what to review, tools to make that review easier, how to interpret your metrics, and how often to review. If you feel yourself getting overwhelmed by the intangible information, take a deep breath and head to our podcast page where we have a lovely episode goodie bag with a transcription, links to tools, and more!&nbsp;</span></p> <h1><strong>Transcription</strong></h1> <p><span style="font-weight: 400;">Monica Pitts&nbsp; 0:00&nbsp;&nbsp;</span></p> <p><span style="font-weight: 400;">Hello again, this is Monica Pitts and Katie Guinn. Welcome to marketing with purpose. Now I am so super duper excited to finally have Katie back with me again, this is our first like virtual recording session. It's exciting. So if we have awkward pauses, that's why we can't see each other. Blame technology, which is what we're here to teach you about.</span></p> <p>&nbsp;</p> <p><span style="font-weight: 400;">Exactly. So we're here to record part three of reviewing marketing data to make decisions. Now we plan this series to empower marketers and business owners to lean into their marketing data. Because I find that people just straight up ignore their marketing data because they're uncomfortable with it. They don't know where to start. They don't even know what metrics mean, really. And so if you're one of those people and you feel like you're just flushing your money down the toilet with your marketing because you don't even know what's working and what's not. Then you have come to the right place because</span></p> <p>&nbsp;</p> <p><span style="font-weight: 400;">this series is just for you. You can just call me your data plumber, we are going to dig into the four things that you really need to know to get control over your marketing data.