20) Building the RIGHT social following and making £290K profit from Facebook Ads with Neil Shoney Maclean

<p>Today, we are joined by Digital Marketing Consultant and Coach, Neil Shoney Maclean.</p> <p>We find out about Neil founding and growing Scotland's first ever Fitness Exhibition in 2013, growing it into a huge event and selling it on. Neil then shares how he went full time into the Digital Marketing Consultancy space with his first ever job resulting in £297,000 worth of sales from a £4,000 budget for Facebook ads.</p> <p>Facebook Ads is an area we discuss at length and Neil tells us about the Shoney 1-3-5 method which has a huge success rate for anyone paying for sponsored posts or stories.</p> <p>Growing a following is next on our agenda will Neil sharing his 3 approaches to organic growth of the right type of audience for your Instagram, &nbsp;which is vital if you are actually wanting to sell a relevant product at some stage.</p> <p>Finally, we talk about how to grow and improve sales through word of mouth, testimonials and more as well as productivity tips for remote working.</p> <p>Connect with Neil:</p> <p>Insta - <a href="https://www.instagram.com/neilshoneymac/">https://www.instagram.com/neilshoneymac/</a></p> <p>LinkedIn - <a href="https://uk.linkedin.com/in/neilmacleanmarketing">https://uk.linkedin.com/in/neilmacleanmarketing</a></p> <p>Connect with Colin:</p> <p>Insta - <a href="https://www.instagram.com/col.cambro/">https://www.instagram.com/col.cambro/</a></p>