20: Behind the scenes with Capitol Press Corps reporter Byrhonda Lyons

<p>We all know getting positive press coverage is an essential part of a winning legislative strategy. But for those of us without high-powered PR firms on retainer, where do we even start?</p> <p><br></p> <p><a href="https://calmatters.org/author/byrhonda/"><u>Byrhonda Lyons</u></a>, an investigative reporter with the Sacramento-based news organization<a href="https://calmatters.org/"><u> Cal Matters</u></a><u>,</u> shares her valuable insight on producing national award-winning news stories and the role advocates can play in the process.</p> <p><br></p> <p>We outline steps advocates can take to elevate their stories and gain more attention.</p> <p><br></p> <p>07:08 —&nbsp;How advocates can help reporters</p> <p>09:08 —&nbsp;Crafting a powerful email subject line</p> <p>14:37 —&nbsp;How to build relationships</p> <p>16:53 — Create your own press list</p> <p>19:34 — Become the “go-to” on your issue</p> <p>21:26 —&nbsp;What about social media?</p> <p>26:12 — Why you need to create educational content</p> <p><br></p> <p><a href="https://www.kbhadvocacy.com/podcast/capitol-press-corp-reporter-byrhonda-lyons"><strong>Click here for the full transcript and video</strong></a><strong>: https://www.kbhadvocacy.com/podcast/capitol-press-corp-reporter-byrhonda-lyons</strong></p> <p><br></p> <p><strong>RESOURCES</strong></p> <ul> <li><a href="https://calmatters.org/author/byrhonda/"><u><strong>Byrhonda Lyons’ work</strong></u></a><u><strong>: https://calmatters.org/author/byrhonda/</strong></u></li> <li><a href="https://www.tiktok.com/@ilovepublicrecords"><u><strong>Byrhonda Lyons TikTok</strong></u></a><u><strong>: https://www.tiktok.com/@ilovepublicrecords</strong></u></li> <li><a href="https://calmatters.org/"><u><strong>Check out CalMatters</strong></u></a><u><strong>: https://calmatters.org/</strong></u></li> <li><a href="https://sacpressclub.org/"><u><strong>Join the Sacramento Press Club</strong></u></a><u><strong>: https://sacpressclub.org/</strong></u></li> </ul> <p><br></p> <p><strong>📱</strong><a href="http