2. Use Emotional Storytelling to Save Lives with Ryan Pena, Be the Match

EP 2. Today we dig into “how to leverage emotional storytelling to save lives” with Ryan Pena, who leads paid digital and social media at non-profit, Be the Match. This is a helpful episode for all my nonprofit marketers out there, or if you have a CSR initiative you’re communicating. But even if you don’t work with a nonprofit—keep listening, because there’s lessons to be learned for any content marketer who wants to more emotionally connect with their audience and drive ACTION. Show notes: https://www.podpage.com/marketing-with-empathy/blog/can-emotional-brand-storytelling-save-lives-ryan-pena-be-the-match-episode-2/ Learn more about your ad choices. Visit megaphone.fm/adchoices