2 Things to Separate You from the "Me Too" Agencies

<p>Are you looking for a way to stand out as "the choice" instead of "a choice"? Do you want your agency prospects to view you as more than just one of the "me too" agencies? In a space where everyone's the same, you have to figure out what makes you different. Then leverage that difference to win more agency clients.</p> <p>In this episode, we'll cover:</p> <ul> <li>Stop being one of the "me too" agencies.</li> <li>How your agency's vision can help you land more clients.</li> <li>How you can position your agency as a trusted advisor.</li> </ul> <p>Today I sat down for a really important discussion with Robert Pepper, strategy partner and co-founder of <a href= "https://www.pslondon.co.uk/" target="_blank" rel= "noopener">PSLondon</a>, a 13- year old digital marketing agency based out of London. After nearly 20 years working on the client side of projects, Robert and his partner decided to start an agency of their own. He's here to talk about what his agency has done to stand out in such a competitive field.</p> <h2>How to Stop Being One of the "Me Too" Agencies</h2> <p>When Robert and his partner started their agency, they knew they needed to find a way to <a href= "https://jasonswenk.com/convert-more-prospects/" target="_blank" rel="noopener">make clients choose them</a> above everyone else. There's no shortage of options for clients when it comes to choosing an agency. And often, price is the only thing that separates one agency from the next. So what can you do to make your agency stand out from the rest?</p> <ul> <li><strong>Be authentic:</strong> Robert says he and his partner agreed they had to do something authentic to who they were. They both knew they were interested in client outcomes and wanted to be measured by what keeps their clients up at night. From his years on the client-side, Robert knew he wanted to create a way of existing so clients knew the agency was on their side and focused on the results they wanted.  Figure out what your agency stands for. Create a vision, know your values, and unders