2 Things That Are Wasting Your Google Performance Max Budget

<p>In the Perpetual Traffic nugget episode, Ralph is joined by John Moran who discusses the importance of effectively utilizing P Max, a type of advertising campaign. John highlights the significance of identifying the starting point for P Max and advises against overspending on ineffective keywords and remarketing to existing customers. He emphasizes the need for data-driven attribution to accurately assess the impact of P Max and other marketing channels. Using a customer's click path as an example, he illustrates the challenges in determining whether a P Max click resulted in a subscription or if the customer was already a subscriber. John suggests that businesses should identify the most effective marketing channels for their specific audience to optimize their spending and avoid relying solely on P Max.</p><p>Chapters:</p><ul><li>00:00:00 - Uncovering P Max and Identifying the Starting Point</li><li>00:01:31 - Saving Ad Spend and Growing Your Business</li><li>00:05:30 - Tracking Customer Journeys and Click Paths</li><li>00:07:13 - Data-Driven Attribution for Best Performing Channels</li><li>00:08:20 - Maximizing Ad Spend with P Max in Marketing Channels</li><li>00:09:55 - Identifying True Cold Traffic and Avoiding New User Pitfalls</li></ul><br/><p>LINKS AND RESOURCES:</p><ul><li><a href="https://tiereleven.com/jobs" rel="noopener noreferrer" target="_blank">Tier 11 Jobs</a></li><li>Perpetual Traffic on <a href="https://www.youtube.com/@perpetual_traffic" rel="noopener noreferrer" target="_blank">YouTube</a></li><li><a href="https://tiereleven.com/" rel="noopener noreferrer" target="_blank">Tiereleven.com</a></li><li><a href="https://sol8.com/" rel="noopener noreferrer" target="_blank">Solutions 8&nbsp;</a></li><li><a href="https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform" rel="noopener noreferrer" target="_blank">Perpetual Traffic Survey</a></li><li><a href="https://perpetualtraffic.com/" rel="noopener noreferrer" target="_blank">Perpetual Traffic Website</