#2: Neil & Eric's Biggest Marketing Wins

<p class="p1">Welcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #2 Eric and Neil center the conversation on, <em>Their Biggest Marketing Wins.</em> Enjoy!</p> <p class="p1"><strong>Show Notes:</strong></p> <ul class="ul1"> <li class="li1">00:42 – Neil kicks off the conversation</li> <li style="list-style: none; display: inline"> <ul class="ul1"> <li class="li1">00:55 – Authenticate sign-ups through Facebook or Gmail</li> <li class="li1">01:29 – Eliminate the friction of signing up</li> <li class="li1">01:53 – This ONE trick helped Neil double their sign-up numbers</li> </ul> </li> <li class="li1">02:18 – When you’re writing content, what is your goal?</li> <li style="list-style: none; display: inline"> <ul class="ul1"> <li class="li1">02:43 – Defining the content upgrade</li> <li class="li1">03:30 – Offering content upgrades led to a roughly 10% conversion increase</li> </ul> </li> <li class="li1">04:12 – Thrive—a GREAT plugin especially when combined with leadpages</li> <li class="li1">05:25 – Link your content to detailed guides</li> <li class="li1">05:47 – Go ABOVE AND BEYOND and you’ll have better content than your competition every time</li> <li class="li1">06:14 – Don’t litter your guides with fluff—be detailed</li> <li class="li1">07:05 – SEM Rush</li> <li class="li1">07:50 – Get the traction first—you need to hit singles before you can hit homeruns</li> <li style="list-style: none; display: inline"> <ul class="ul1"> <li class="li1">08:19 – Betting the house on YouTube Marketing</li> </ul> </li> <li class="li1">08:55 – Snapchat 10B views per day</li> <li class="li1">09:12 – The things that require the most work are the things that have the biggest payoff</li> <li class="li1">09:52 – Translate your content into other languages</li> </ul> <p class="p1"><strong>3 Key Points:</strong></p> <ul class="ul1"> <li class="li1">Most of the stuff on the internet is for English-speaking people, but most people in the world don’t speak Englis