2. How to Use Emotional Storytelling to Save Lives with Ryan Pena, Be the Match

<p>Today we dig into “how to leverage emotional storytelling to save lives” with Ryan Pena, who leads paid digital and social media at non-profit, Be the Match. This is a helpful episode for all my nonprofit marketers out there, or if you have a CSR initiative you’re communicating. But even if you don’t work with a nonprofit—keep listening, because there’s lessons to be learned for any content marketer who wants to more emotionally connect with their audience and drive ACTION. Which— is ALL of us, right?</p> <p><strong>SHOW NOTES:</strong> <a href= "https://blog.kindredspeak.com/ryanpena-episode-2">https://blog.kindredspeak.com/ryanpena-episode-2</a> </p> <p><strong>INSTAGRAM:</strong> <a href= "https://www.instagram.com/iamsarahpanus">https://www.instagram.com/iamsarahpanus</a></p> <p><strong>LINKEDIN:</strong> <a href= "https://www.linkedin.com/in/spanus/">https://www.linkedin.com/in/spanus/</a> </p> <p><strong>SARAH WEBSITE:</strong> <a href= "http://www.kindredspeak.com">www.kindredspeak.com</a> </p> <p> </p>