#2 How to break into marketing with Jane Asscher, CEO of 23red

In this episode of How to be the Difference, we invited Jane Asscher, the founding partner and CEO of 23red, a purpose-driven creative agency that is developing strategies, campaigns, and brands that change behavior for the better. We talk to Jane about why she chose a career in marketing and some of the most common myths about the industry. Jane also shares her insights on dealing with fake news during the pandemic through socially conscious marketing.<br /><br />Outline of this episode:<br />[0:27] - What’s the craic?<br />[1:32] - Marketing in today’s day and age<br />[6:45] - Changes in consumer habits during the pandemic<br />[8:13] - The moral dilemmas with marketing<br />[9:58] - Differences in perception<br />[11:18] - Jane Asscher, 23red<br />[12:43] - Choosing a career in marketing<br />[14:06] - Debunking myths <br />[14:57] - Best advice Jane has received <br />[16:50] - Career advice for other women<br />[17:50] - Lessons learned from internships<br />[18:54] - Who would you drop everything and make a coffee for?<br />[20:08] - On fake news during COVID-19<br /><br />Resources & people mentioned:<br />Jane Asscher<br />23red<br />Tequila<br />Documentary: The Social Dilemma<br />Johanna Molina<br />Paul Lynskey<br />The Intern Group