199 - Interview With Leo Plebani, Ecommerce Customer Retention Expert

<p><span style="font-weight: 400;">In this episode, I share Leo Plebani, an ecommerce marketing expert who specializes in customer retention. Leo first entered the world of ecommerce when he was hired as an “Online Sales Manager” for a large Italian company based in New York. From there, he transitioned to being a freelance consultant, managing and scaling ecommerce companies to 7-figure revenues. He loves the world of ecommerce and invests in it both as an agency owner and as an entrepreneur by launching my own ecommerce projects. His approach to ecommerce marketing is both innovative and a little bit old school, making it unique. </span></p> <p><span style="font-weight: 400;">We chat about:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How can ecommerce brands improve customer retention?</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">What are some ways that ecommerce brands can measure and monitor customer retention?</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">What's involved in your "secret formula" for boosting customer retention?</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Why is direct mail having a comeback now in 2022?</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">What types of customers respond the best to direct mail?</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">…and more!</span></li> </ul> <p><span style="font-weight: 400;">Sparkle Award:</span></p> <p><span style="font-weight: 400;">Jenny Wu -</span> <a href= "https://www.cnet.com/tech/computing/this-jewelry-store-lets-you-order-3d-printed-samples-before-you-buy/"> <span style= "font-weight: 400;">https://www.cnet.com/tech/computing/this-jewelry-store-lets-you-order-3d-printed-samples-before-you-buy/</span></a></p> <p><span style="font-weight: 400;">News Articles:</span></p> <p><span