199. Get Human Insights Through User Testing w/ Janelle Estes

<p>When it comes to customer data, context is king.  </p> <p>And user testing has become increasingly important as a resource for fine-tuning the customer experience.  </p> <p>It’s a marriage between UX and CX … and today’s guest brings nearly 20 years of experience as a CX leader, strategist, and practitioner who’s designed and conducted hundreds of studies. </p> <p>Hear my conversation with Janelle Estes, Chief Insights Officer at UserTesting and author of the book: User Tested: How The World’s Top Companies Use Human Insight to Create Great Experiences as we discuss: </p> <p>How UX and CX play together </p> <p>Why user testing is a unique solution to gaining human insights </p> <p>Why UX is finally gaining traction </p> <p>What types of user testing are effective </p> <p>How to get started collaborating around the customer journey </p> <p>More information about Janelle and today’s topics:</p> <ul><li><a href="https://www.linkedin.com/in/janelleestes">Janelle Estes on LinkedIn</a> </li> <li><a href="https://www.usertesting.com/">UserTesting.com</a> </li> <li><a href="https://www.amazon.com/User-Tested-Companies-Insight-Experiences/dp/1119844630/">UserTested</a> </li> <li><a href="https://www.amazon.com/Dont-Make-Me-Think-Usability-ebook/dp/B0934FF4LL/">Don’t Make Me Think</a> </li> <li><a href="https://www.amazon.com/Outside-Putting-Customers-Center-Business/dp/0547913982/">Outside In</a>  </li> </ul> <p>Subscribe, listen, and rate/review the Customer Experience Podcast on <a href="https://itunes.apple.com/us/podcast/the-customer-experience-podcast/id1453581989">Apple Podcasts</a>, <a href="https://open.spotify.com/show/6dv6SvwyqOI02pjzJ8srQq">Spotify</a>, <a href="https://play.google.com/music/listen?u=0#/ps/Ib4mg6ojo5rlrqjdjcdg6oiyx3q">Google Play</a> or <a href="https://podcasts.google.com/?feed=aHR0cHM6Ly9jdXN0b21lcmV4cGVyaWVuY2Vwb2RjYXN0LmxpYnN5bi5jb20vcnNz&amp;hl=en">Google Podcasts</a> , and find more episodes on our blog.</p>