199. Brainy Tips for Ethical Influence with Brian Ahearn

<p><span style="font-weight: 400;">Today I am so happy to have my friend (and a great friend of The Brainy Business) Brian Ahearn back on the show. Brian is a wealth of information and is the Chief Influence Officer at Influence People. It has been almost 100 weeks since Brian was on the show – which is kind of crazy to think about. He was here in episode 104 talking about how to ethically influence people and his first book,</span> <em><span style= "font-weight: 400;">Influence PEOPLE</span></em><span style= "font-weight: 400;">.</span></p> <p><span style="font-weight: 400;">Now he is here talking about his third book, called</span> <em><span style="font-weight: 400;">The Influencer</span></em><span style="font-weight: 400;">, which came out a couple of months ago. Today, Brian gives tips about Cialdini’s 7 Principles of Persuasion, including some things to do as well as common pitfalls to avoid. He also talks about how he approached writing a business parable for this third book, and how that was different from a traditional business book. Lots of great insights await in this brainy episode!</span></p> <h3><span style="font-weight: 400;">Show Notes:</span></h3> <ul> <li><span style="font-weight: 400;">[00:41] Today I am so happy to have my friend Brian Ahearn back on the show. </span></li> <li><span style="font-weight: 400;">[01:36] He is a Ted X presenter who has more than 30 years of experience in the insurance industry.</span></li> <li><span style="font-weight: 400;">[03:39] Brian shares his background and what he does in this world of behavioral sciences. </span></li> <li><span style="font-weight: 400;">[05:33] Changing how people think or feel about something isn’t usually enough–you need to get them to change their behavior. </span></li> <li><span style="font-weight: 400;">[06:46] It is not about what we think and how we feel. It is about how</span> <em><span style= "font-weight: 400;">they</span></em> <span style= "font-weight: 400;">think and feel.  </span></li> <li><span style="font-weight: 400;">[09:1