198. Sell It Like A Mango for Better B2B Sales

<p>How does selling mangoes from a Jamaican street cart lead to skyrocketing success in today’s B2B sales environment?   </p> <p>In this episode, I interview <a href="https://www.linkedin.com/in/donaldckelly/">Donald Kelly</a> , Founder and Chief Sales Evangelist at <a href="https://thesalesevangelist.com/">The Sales Evangelist</a> and author of <a href="https://www.amazon.com/Sell-Like-Mango-Sellers-Closing/dp/1640953906/ref=sr_1_1?crid=1XDFNMSTMBOBO&amp;keywords=sell+it+like+a+mango&amp;qid=1649085152&amp;sprefix=sell+it+like+a+mango%2Caps%2C94&amp;sr=8-1">Sell It Like A Mango: A New Seller’s Guide to Closing More Deals</a> , about the best practices when it comes to training-up a successful sales organization in today’s marketplace.  </p> <p>Donald and I also talked about:</p> <ul><li>How CX represents the buyer’s whole journey</li> <li>Why it’s important to use a cohort approach in sales</li> <li>What mindset helps to overcome fear in sales</li> <li>How to achieve pipeline accuracy</li> <li>How hosting your own podcast adds value  </li> </ul> <p>Check out these resources we mentioned:</p> <ul><li><a href="https://www.linkedin.com/in/donaldckelly">Donald C. Kelly on LinkedIn</a> </li> <li><a href="https://www.instagram.com/donaldckelly/?hl=en">Donald C. Kelly on Instagram</a> </li> <li><a href="https://thesalesevangelist.com/">TheSalesEvangelist.com</a> </li> <li><a href="https://www.amazon.com/Sell-Like-Mango-Sellers-Closing/dp/1640953906/">Sell It Like A Mango</a> </li> <li><a href="https://www.logitech.com/en-us">Logitech</a> </li> <li><a href="https://www.apple.com/">Apple</a>  </li> </ul> <p><em>Subscribe, listen, and rate/review the Customer Experience Podcast on </em><a href="https://itunes.apple.com/us/podcast/the-customer-experience-podcast/id1453581989"><em>Apple Podcasts</em></a><em>, </em><a href="https://open.spotify.com/show/6dv6SvwyqOI02pjzJ8srQq"><em>Spotify</em></a><em>, </em><a href="https://music.amazon.com/podcasts/64ed18db-4e35-401e-b6f1-fbeb3929c536/the-customer-experience-podcast"><