#198: Driving Loyalty Beyond Cookies with Loyalty Expert Billy Loizou

<p>In today's episode, we talk with one of the most creative and insightful practitioners in the loyalty industry with a deep understanding of business issues and how to use loyalty mechanics to solve them.&nbsp;</p> <p><a href="https://www.linkedin.com/in/billyloizou/" target="_blank"><strong>Billy Loizou</strong></a><strong> </strong>is the Vice President, Go To Market APAC at <a href="https://www.cheetahdigital.com/solutions/cheetah-loyalty" target="_blank"><strong>Cheetah Digital</strong></a> and an advisory member of Australian Loyalty Association.</p> <p>Billy shared a great case study using NFTs to build customer loyalty, and why loyalty is perhaps the most important tool for any marketer in 2022 as cookies become obsolete.&nbsp;</p> <p>As privacy rules go into effect and marketers need to revisit traditional customer engagement techniques, we discussed other options that can lead to successful customer acquisition and recurring revenue.</p> <p>This discussion includes some great case studies of innovative companies really pushing the envelope with their customer loyalty programmes.</p> <p><strong>Show Notes:</strong></p> <p><strong>1) </strong><a href="https://www.linkedin.com/in/billyloizou/" target="_blank"><strong>Billy Loizou on LinkedIn</strong></a></p> <p><strong>2) "</strong><a href="https://www.billyloizou.com/podcast.html" target="_blank"><strong>Created for Marketers by Marketers</strong></a><strong>" podcast</strong></p> <p><strong>3) </strong><a href="https://www.cheetahdigital.com/solutions/cheetah-loyalty" target="_blank"><strong>Cheetah Digital</strong></a></p>