#197: Loyalty Insights from Poland

<p>Today's guest, <a href="https://www.linkedin.com/in/tomaszmakaruk/" target="_blank"><strong>Tomazs Makaruk</strong></a>, holds a Ph D in Marketing and has spent more than a decade specialising in loyalty.</p> <p>In this episode, we will hear a comprehensive overview of the loyalty industry in his home country of Poland, which has more than 130 business-to-consumer loyalty programs.</p> <p>While it's still a relatively young market, many loyalty programs in Poland are innovative, competitive and progressive.</p> <p>Tom frequently publishes articles on his marketing blog, talking about the most interesting and complicated issues he sees when creating and managing loyalty programmes.&nbsp;</p> <p>Enjoy this episode to learn all about the loyalty industry in Poland.</p> <p><strong>Show Notes:</strong></p> <p><strong>1) </strong><a href="https://www.linkedin.com/in/tomaszmakaruk/" target="_blank"><strong>Tomazs Makaruk</strong></a></p> <p><strong>2) </strong><a href="https://www.marketingbusinessblog.pl/" target="_blank"><strong>Marketing Business Blog</strong></a></p>