195. Saving Peru’s Environment One Nudge At A Time with BE OEFA

<p><span style="font-weight: 400;">Today I am very excited to introduce you to Karina Montes and Mario Drago to discuss their work with BE OEFA in Peru. These are the first guests on the show from South  America, and I am so excited to start having a more international presence in the guests coming up this year. Thank you to Carlos Hoyos, a listener of the show and LinkedIn connection for the suggestion and introduction. If you or someone you know is doing some cool work in behavioral economics in a country that isn't yet well represented in the space, reach out to me on LinkedIn or through email. I would love to see if it is a fit to feature on the show just like Karina and Mario's work with BE OEFA. </span></p> <p><span style="font-weight: 400;">OEFA is the environmental regulatory agency in Peru, sort of like the EPA here in the United States, and BE OEFA is a (now award-winning!) team Karina started a few years ago to help incorporate behavioral economics into their work with some amazing results, as you will hear about in today's show.</span></p> <h3><span style="font-weight: 400;">Show Notes:</span></h3> <ul> <li><span style="font-weight: 400;">[00:42] Today I am very excited to introduce you to Karina Montes and Mario Drago working with BE OEFA in Peru. These are the first guests on the show from South America. </span></li> <li><span style="font-weight: 400;">[01:42] OEFA is the environmental regulatory agency in Peru. BE OEFA is a team Karina started a few years ago to help include behavioral economics into their work with some amazing results.</span></li> <li><span style="font-weight: 400;">[04:23] Karina shares about herself and her background. She is an economist at OEFA. </span></li> <li><span style="font-weight: 400;">[04:51] Mario shares about himself and his background. He is an external consultant and lawyer. </span></li> <li><span style="font-weight: 400;">[06:03] Karina shares the story of reforms that started in 2016. </span></li> <li><span style="font-weight: 400;">[08:26] When people weren’t