194. Winning Digital Customers w/ Howard Tiersky

<p>We could call it customer experience. Or we could call it love. </p> <p>How should our customer-centricity change when we want to win digital customers? </p> <p>In this episode, I interview <a href="https://www.linkedin.com/in/tiersky/">Howard Tiersky</a> , CEO at <a href="https://www.from.digital/">FROM, The Digital Transformation Agency</a> and author of <a href="https://www.amazon.com/Winning-Digital-Customers-Antidote-Irrelevance/dp/1734558539">Winning Digital Customers</a> , about emphasizing customer experience during digital transformation. </p> <p>Howard and I also talked about:</p> <ul><li>What the three key elements of customer experience are</li> <li>Why you need an ambitious vision for digital transformation</li> <li>How to love your customers — and earn their love</li> <li>What the role of values are in digital branding</li> <li>How to temper the pace of change with customer-centricity    </li> </ul> <p>Check out these resources we mentioned:</p> <ul><li><a href="https://www.linkedin.com/in/tiersky">Howard Tiersky on LinkedIn</a> </li> <li><a href="https://www.amazon.com/Winning-Digital-Customers-Antidote-Irrelevance/dp/1734558539">Winning Digital Customers</a> </li> <li><a href="https://www.from.digital/">FROM, The Digital Transformation Agency</a> </li> <li><a href="https://www.tonyrobbins.com/">Tony Robbins</a> </li> <li><a href="https://www.bulkreefsupply.com/">Bulk Reef Supply</a>  </li> </ul> <p><em>Subscribe, listen, and rate/review the Customer Experience Podcast on </em><a href="https://itunes.apple.com/us/podcast/the-customer-experience-podcast/id1453581989"><em>Apple Podcasts</em></a><em> , </em><a href="https://open.spotify.com/show/6dv6SvwyqOI02pjzJ8srQq"><em>Spotify</em></a><em> , </em><a href="https://play.google.com/music/listen?u=0#/ps/Ib4mg6ojo5rlrqjdjcdg6oiyx3q"><em>Google Play</em></a><em> or </em><a href="https://podcasts.google.com/?feed=aHR0cHM6Ly9jdXN0b21lcmV4cGVyaWVuY2Vwb2RjYXN0LmxpYnN5bi5jb20vcnNz&amp;hl=en"><em>Google Podcasts</em></a><em> , and find more episodes on